How it Works

It all started in first year university while trying to help my friend Jake. You see, Jake would get in the habit of playing World of Warcraft instead of studying.

When trying to do mentally challenging tasks, he noticed that he would get even more distracted! This became problematic for him when trying to be productive.

That's when I decided to make Cold Turkey. Jake was eager to test it out.

Cold Turkey breaks the cycle between the cue (a craving for a distraction) and the reward (a distraction). The break in the distraction cycle is important. This is why Cold Turkey is so difficult to get around.

Now, with the distraction cycle broken, Jake was able to be more productive!

It's not all Jake's fault though. Companies spend millions of dollars trying to find ways to make products more addictive. Cold Turkey will give you a chance to fight back!