Why it Works

It all started in first year university while trying to help my friend Jake. You see, Jake would get in the habit of playing World of Warcraft instead of studying.

When trying to do mentally challenging tasks, he noticed that he would get even more distracted! This became problematic for him when trying to be productive.

That's when I decided to make Cold Turkey. Jake was eager to test it out.

Cold Turkey breaks the cycle between the cue (a craving for a distraction) and the reward (a distraction). The break in the distraction cycle is important. This is why Cold Turkey is so difficult to get around.

Now, with the distraction cycle broken, Jake was able to be more productive!

It's not Jake's fault. Companies spend millions of dollars finding ways to make their products more addictive. Cold Turkey just gives you a fighting chance to regain control of your time!